Why Piolet exists

Ask a marketing team of three what they did last week and you get a list like this. Pulled the numbers from GA4 and Search Console into a deck. Wrote the first draft of two posts, then rewrote them. Moved twelve cards across a board. Asked the founder, twice, to look at the newsletter. Checked whether the ad budget was still pointing at the right campaigns.

None of that is strategy. Almost none of it is creative. It is glue: the work of moving information between tools and people so that the actual marketing can happen. In most teams the glue takes more than half the week.

The two ways people have tried to fix this

The first is the workflow builder. n8n, Zapier, Make. You draw the flow yourself: trigger here, transform there, send it over there. It works until an API changes, a prompt drifts or the person who built it leaves. Then you are an engineering team with a marketing budget.

The second is work management. Monday.com, Asana, ClickUp. These tools are good at showing the work. They do not do any of it. Every card still needs a person, and the board is only as current as the last person who updated it.

Both fix the visibility problem. Neither fixes the labour problem.

What we built instead

Piolet is a set of pre-built agents, each one doing a single marketing job on a schedule or in response to an event.

• Radar scans ChatGPT, Gemini, Perplexity and Claude once a month and tells you which buyer questions recommend a competitor instead of you.
• Content Engine turns those gaps into briefs and drafts in your brand voice, critiques them, and waits.
• The Mire audit reads your paid-media numbers and proposes a budget plan.

You do not build any of this. You enable an agent, fill in a settings form that is generated from the agent's own schema, and connect the tools it needs with one click. We maintain the agent. When a model or an API changes, that is our problem.

Agents can also run together as a system. Radar finds a gap, emits an event, and Content Engine picks the gap up as its next topic. A system is a preset, not a canvas you draw.

The part we will not compromise on

Every output that could reach a customer stops in an approvals inbox. A draft, a post, a budget change, an email. A person approves it, asks for changes or rejects it. The approval policy is part of the agent manifest. It is not a setting someone can switch off, and no prompt can talk an agent out of it.

This is not caution for its own sake. Marketing is the public face of a business. The team should own what goes out under its name. Agents doing the glue work does not change that. It just gives the team the time to do the owning properly.

Who this is for

Founders who publish their own thinking and have no time to. B2B marketing teams of one to three who are drowning in the weekly cadence. Agencies who want to run the same operations for every client without hiring for every client.

If that is you, the catalogue is at getpiolet.com/agents and every plan starts with a seven-day trial. Agents are being published weekly through early access. If the one you need is not there yet, the newsletter will tell you when it is.